What clients say about Martyn White Consulting...


I worked with Martyn over a lengthy period whilst at MedilinkWM. He was a great support to our members navigating the fragmented and protracted NHS procurement process. Delivering both face-to-face presentations at Masterclasses, and compiling the Medilink NHS Procurement Guide, Martyn's expertise and insight helped businesses to direct their efforts most effectively and efficiently.

Sue Wilde-Greer, Sales Manager - MedilinkWM



One of our business sectors involves selling an innovative, big-ticket product into the acute healthcare market. Even once clinical need has been demonstrated, getting the right boxes ticked across a multitude of departments who must sign off a decision prior to purchase or rental has proven a real challenge, and competing

for funding extremely difficult.


Martyn spent time building a full understanding of the strengths and weaknesses of our product (including its comparison to competitor offerings), met with a range of relevent clinical contacts and thoroughly researched the clinical and legislative background, in order to produce a detailed and compelling blueprint business case which can now be supplied to any and all prospective customers, saving them the need to commit their valuable time and energy to such a project. The business case offers credible evidence and tangible benefits to support the purchase of our product, and leaves readers from all relevent departments in no doubt that purchasing our product is the most (and probably the only) sensible option.


Throughout the project, Martyn was impressive in his proactive, diligent approach - always pushing to build the best possioble case and never shying away from challenging areas. Above all his research methodology was impeccable - the incorporation of highly pertinent legislative and clinical references adding significant weight to a presuasive business case that would simply have been incapable of producing by ourselves.

Simon Robinson, Director - Nexus DMS Ltd



Martyn's professionalism and hard work, working through the complexities of the Orthopaedic, Vascular and Physiotherapy markets, coupled with his understanding of the healthcare sector and the NHS have been valuable in setting the path we have followed over the last 18 months.

Andy Sutcliffe, Sales Director - FirstKind Ltd 


As a growing company, we have experienced the common problems of projecting our corporate image to be professional whilst not having the expertise in all areas to facilitate this. Martyn has helped us identify the strategic plans necessary to develop our structure to be able to demonstrate to potential suppliers and procurement what our strengths are. He has helped us improve our marketing techniques and evaluate potential products and their

economic viability to bring to market. We are now much stronger 

against our competitors as a result of Martyn's wealth of knowledge

and expertise in the medical sales industry.

Lyn de Smit, Managing Director - de Smit Medical Systems Ltd


Fertility Focus is a young UK based company designing, developing and manufacturing in the women's health sector. We needed to confirm the dynamics of the UK market to ensure the successful launch of one of our products in the UK and Europe and Martyn was commissioned to conduct a market report for us. Martyn carefully defined the parameters and deliverables of the report and ensured

he fully understood the background. With his market knowledge and

network of contacts, he was then able to quickly and comprehensively

assess the market and the excellent report he provided has been 

instrumental in helping us define our sales and marketing strategy. 

Martyn is now assisting us further by helping establish our first user

sites in the UK which are the key to a successful launch and I delighted

to recommend him to others.

Robert Milnes, CEO - Fertility Focus Ltd  

As an organisation, we needed to maintain existing business contacts and nurture new ones in the Urology and Urogynaecology markets throughout the heart of England. Martyn has fulfilled this role both effectively and efficiently and the sales growth reflects this with particular product ranges in this region now being market leader. I have always found Martyn to be reliable and a pleasant person to work with and I value him both as a consultant colleague and now a friend and I

would not hesitate in recommending him both professionally

and personally.

Jo Wilkinson, Director - diagnostics division - Genesis Medical Ltd.

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